Stay in your lane..

As a business owner or entrepreneur, everything you do MUST be done for - and be relevant to - your Ideal Client!

If you try to be everything to everyone..

If you try to please everyone..

.. and if you refuse to stand for your own opinions & beliefs..

.. your message will be FAR LESS POWERFUL!

DON'T be the guy or girl who develops their brand and positioning as the solution to everyone's problems.

Only operate within your own very narrowly defined niche..

And remember to stay in your lane!

Derek